Vogue’s Ultimate Guide to the Best Activewear Brands (2024)

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The best activewear brands today offer a competitive edge that transcends traditional workout wear. No longer reserved for time solely at the gym, these labels often blend the lines between fashion and function, offering longevity and stylish versatility outside of just a sweaty workout. If you need proof, simply take a look at any of Kendall Jenner or Hailey Bieber’s off-duty street style looks—just a snapshot of the many well-heeled A-listers who regularly mix fitness gear with their coveted ready-to-wear and designer accessories. Still, activewear needs to provide purpose, not just look good, so we did a deep dive of the best activewear brands on the market right now that offer both.

The Best Activewear Brands, According to Vogue:

Of course, we have included the classic brands on our master list—such as Lululemon, Adidas, and Nike—who continuously push the limits in terms of high-performance activewear, to ensure all the bases are covered when it comes to sweat wicking, anti-odor, and anti-chafing properties. However, there is a crop of contemporary brands that we have fallen in love with as well. Alo Yoga is an all-around crowdpleaser—not just for Gen Z’ers on TikTok, but for the fashion girlies as well, thanks to the clean lines and cool cuts, while Live the Process consistently tantalizes our ballet beautiful dreams with dreamy color palettes and soft, ribbed-knit silhouettes that push the boundaries.

No matter your sport or favorite workout, the bases are covered. So keep reading below to see all our favorites that made the list, giving you the best activewear available to shop and style right now.

Alo Yoga

Associated with supermodels like Candice Swanepoel (who hosts a series of digital workouts for the brand) and the Hadid sisters, Alo Yoga’s designs are exactly the kind of athletic wear you’ll see in celebrities-in-the-wild paparazzi shots and yoga classes alike.

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Alo Yoga

Aspire cropped tank

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Alo Yoga

Airlift leggings

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Alo Yoga

Airbrush flared leggings

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Alo Yoga

Muse cropped hoodie

Lululemon

Lululemon’s leggings and contoured outerwear have become legendary amongst fitness buffs. Swiftly Tech 2.0 tops have become customer-favorites, designed for high-impact workouts with seamless construction and anti-odor properties, while the Wunder Train leggings are made from fast-drying fabric that wicks moisture through a sweaty round of burpees or a hot yoga class.

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Lululemon

Swiftly Tech short-sleeve shirt

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Lululemon

Swiftly Tech racerback tank

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Lululemon

Define Nulu jacket

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Lululemon

Wunder Train high-rise leggings

Tory Sport

The Tory Burch brand has tennis whites and golf dresses a plenty, plus on-court accessories baked into its DNA, but their cute, compression sets have become best-sellers. Blending Coolmax® EcoMade fibers with classic silhouettes, these preppy-influenced staples are made to actually break a sweat.

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Tory Sport

printed performance pleated dress

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Tory Sport

pleated-hem tennis dress

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Tory Sport

sculpt side-stripe bra

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Tory Sport

sculpt side-stripe leggings

Outdoor Voices

Along with flattering lines, the body-sculpting Compression Texture material that Outdoor Voices utilizes in their designs makes head-to-toe spandex look easy. Trim tennis dresses, tanks, and high-rise leggings are top-performers.

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Outdoor Voices

Move Free tank

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Outdoor Voices

FrostKnit leggings

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Outdoor Voices

cropped hooded jacket

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Outdoor Voices

Doing Things sleeveless minidress

Girlfriend Collective

Girlfriend Collective considers all bodies in their process with extended sizing, then goes a step further to offer an eco recipe for each piece. For example, their oft-sold-out bike unitard diverts 26 water bottles from landfills, while their #1 selling Paloma bra diverts 11.

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Girlfriend Collective

Huddle half-zip windbreaker

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Girlfriend Collective

bike unitard

Staud

Staud designer Sarah Staudinger is known for her American sportswear label’s colorful signatures. In the activewear space, expect two-tone tennis dresses and remixed staples that are anything but basic.

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Staud

Replay sport top

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Staud

Rally wrap-effect tennis skirt

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Staud

Top Spin minidress

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Staud

Cross-Court two-tone minidress

Nike

In apparel, Nike’s figured out the sweet spot for high-performance fitness pieces that masquerade as real clothes. Aside from cozy sweats and puffers, their DRI-Fit tech, featured in compression pieces, is thinner (and somehow stronger) than traditional stretch yarns for a featherlight touch that lets you move more freely.

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Nike

Sportswear Essential ribbed top

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Nike

Pro printed leggings

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Nike

Phoenix fleece

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Nike

Swoosh sports bra

Sporty & Rich

Sporty & Rich founder Emily Oberg has brought her own spin to the activewear space with street-forward separates that have a retro sport twist. Workout sets are where she excels, and we can’t get enough of the playful tennis pairings and cool, collab sweat suits.

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Sporty & Rich

printed polo top

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Sporty & Rich

striped pleated tennis skirt

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Sporty & Rich

cropped tank

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Sporty & Rich

Rizzoli printed track pants

Splits59

A favorite brand of New York City Ballet’s Corps de Ballet dancer India Bradley, Splits59 offers body-friendly fabrics with ultra-flattering silhouettes. The secret is their impossibly thin and airy fabrications, that feel as light as air when in motion.

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Splits59

Monah Rigor sports bra

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Splits59

Airweight leggings

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Splits59

Raquel flare leggings

Adidas

Sleek lines give way to recycled, cult classics in Adidas’s most popular silhouettes. We can’t resist styling their high-performance workout sets with throwback pieces, such as cropped tops and hoodies with the signature logo and three stripe detailing.

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Adidas

TLRD luxe training bra

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Adidas

hiit training leggings

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Adidas

crop long sleeve T-shirt

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Adidas

essentials 3-stripes hoodie

Bandier

Bandier’s in-house lines like All Access, Le Ore, and Wesley have drawn celebrity fans like Hailey Bieber and the Hadid sisters for streamlined performance sets that can plug-and-play with multiple options and layers. Bestsellers include leggings with built-in pockets, sports bras with corset-flattering support, and perfectly bouncy ribbed tanks.

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Bandier

crop short sleeve

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Bandier

Center Stage leggings

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Bandier

Encore full zip jacket

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Wesley

Rivington tank

Varley

Varley’s London–to–LA style influence comes in the form of straightforward silhouettes and elevated basics. For an eco spin, the Cella T-shirt top features a brushed, recycled jersey with a relaxed fit that works for yoga or jogging.

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Varley

Always Irena sports bra

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Varley

Always High leggings

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Varley

Cella T-shirt

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Varley

Let's Go printed leggings

Live The Process

Co-founder Robyn Berkley left a career in fashion to get a yoga certification in Bali that eventually led her back to fashion—this time, using conscious fibers and production methods to create Live The Process. Think hi-tech fabrics with a ballet-pretty aesthetic.

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Jet twisted cap-sleeve bra

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Jupiter flare pants

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Taurus two-tone long-sleeve crop top

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V high-rise leggings

Beyond Yoga

The slow build of buzz around Beyond Yoga started with expectant mothers talking about how fabulous the line’s maternity activewear felt on the body. Now, they’re topping the charts for comfy basics that work in any life stage. Their spacedye fabrications can’t be missed.

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racerback crop tank

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Caught In The Midi high-waist leggings

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Get In Gear biker jumpsuit

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On the Down Low tee

Lacoste x Bandier

Lacoste has come a long way from the polo shirt and tennis essentials created by the brand’s founder, René Lacoste. Of course, you can still find these timeless pieces, but in today’s modern era, you can also find contemporary silhouettes, such as their full catsuit in collaboration with Bandier, that really will set you apart in class.

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Lacoste x Bandier

full catsuit

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Lacoste x Bandier

full zip track jacket

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Lacoste x Bandier

Heritage cropped tennis polo

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Lacoste x Bandier

jacquard bra

FP Movement

For streamlined basics, FP Movement makes it easy. Lightweight, fleece pullovers are wardrobe workhorses for running errands post-class and more, while the line’s bestselling ‘The Way Home’ shorts are available in a vivid rainbow of shades to match every season.

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FP Movement

Hit The Slopes fleece jacket

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FP Movement

The Way Home shorts

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FP Movement

Never Better square neck bra

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FP Movement

Never Better leggings

Wilson

To build on their century-old history of sports equipment, Wilson launched activewear with a collection of technical, style-forward pieces designed to play together. They’ve already partnered with pros like Ukrainian tennis player Marta Kostyuk, who was the first Wilson ambassador to wear and compete with their gear, head-to-toe.

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Wilson

Brentwood half-zip

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Wilson

Tennis Ball shorts

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Wilson

Ace seamless bra top

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Wilson

Midtown tennis skirt

Year of Ours

The cinching effect of Year of Ours leggings (like their popular lace-up football waistband) has drawn in celebs like Hailey Bieber and Eiza González. New, rib-knit versions offer functional pockets and bike-short lengths.

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Year of Ours

ribbed bralette

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Year of Ours

ribbed football leggings

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Year of Ours

two-tone sports tank

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Year of Ours

Johanna colorblock romper

Vogue’s Ultimate Guide to the Best Activewear Brands (2024)

FAQs

What are the gym wear trends for 2024? ›

Sustainability has become a cornerstone in the development of activewear. In 2024, both consumers and manufacturers will prioritize eco-friendly materials. Organic cotton and recycled polyester have emerged as popular choices, minimizing the environmental impact of clothing production.

What age group buys the most activewear? ›

As of March 2023, Purchase Intent for activewear is highest for people aged 30-39, followed by people aged 18-29. It rose most sharply over the past few months for 18-29-year-olds. Adidas enjoyed the biggest three-month increase in Purchase Intent for 18-29-year-olds, rising 5%.

What is the most popular gym clothing brand? ›

Best overall: Nike

Nike caters to pretty much every sport with various inclusive styles, making it our top pick for high-performance workout gear.

What will the style be in 2030? ›

Another 2030 trend that we can already see emerging is sustainable fashion. Sustainability and an aversion to so-called 'fast fashion' have become more prevalent among consumers. Customers expect companies to demonstrate their commitment to the environment and transparency around how goods are produced.

Why is gym so trendy now? ›

When the pandemic hit, fitness boomed as people got creative with new ways to stay active. Since then, being in good health - and the steps that get us there - have taken centre stage. One of these steps is the gym, and the different functionalities that some of them include that can enhance our wellbeing.

What is the most popular sportswear in the US? ›

Most well-known sportswear brands in the United States 2023

Nike (94%), adidas (94%) and Puma (93%) are the top three leading sportswear brands in the U.S., based on brand awareness. Each one of these sportswear manufacturers is recognized by over 90 percent of internet respondents.

What are the top 5 sports brands? ›

The top sports brands in 2024 include Nike, Adidas, Puma, Under Armour, DKS along with Converse, Asics etc. Here is the list of the top 10 sports brands in the world 2024.

Is Nike better than adidas? ›

Nike is already ahead of comparable brands by working towards science-based targets and providing lower-impact ranges. And if your options are one of these brands or a fast fashion brand we avoid that is making little to no effort for people, the planet, and animals, Nike is a clear winner. Progress over perfection.

Who is the largest sportswear seller? ›

As one of the largest and most recognizable athletic brands on the planet, it is of little surprise that Nike is the leader within its industry of athletic apparel, accessories and footwear, with sales reaching over 51.5 billion U.S. dollars in 2023. This was more than double that of second-placed Adidas.

What is the most sold gym item? ›

Rank | Home Gym Equipment | Total Global Average Monthly Searches
  • Treadmill | 290,710.
  • Dumbbells | 89,700.
  • Exercise Bike | 81,280.
  • Yoga Mat | 66,320.
  • Rowing Machine | 63,220.
  • Kettlebell | 30,470.
  • Resistance Bands | 23,670.
  • Ankle Weights | 18,430.
Jan 24, 2022

What is luxury activewear? ›

Luxury activewear brands prioritize comfort, durability, and a stylish aesthetic, often incorporating advanced fabrics like cashmere, silk, or cutting-edge technical materials.

Why do people buy expensive gym clothes? ›

The high price often ensures that the product you receive has undergone rigorous quality checks. Compared to cheaper alternatives, premium gym wear is less likely to fade, stretch, or lose shape, so you won't have to replace it as often.

What are the future trends for activewear? ›

Embracing Sustainability in Activewear

Sustainable fabrics are a huge activewear trend going into 2024. The average consumer is more conscious of their global impact on the environment, and suppliers have adopted more sustainable practices in their operations.

What are the trends in the gym industry? ›

In the spirit of adapt or die, we saw the rise of online training, home gyms, and a greater focus on exercising to improve immune function and inner health. These fitness trends continued on into 2021 and 2022 with more and more digital fitness options being made available.

What are the macro trends for 2024? ›

The Central Theme of 2024's Macro Trends: Interdependence

A major lesson from the COVID-19 pandemic is our undeniable interconnectedness, profoundly impacting everything from supply chains to social awareness.

What is the color focus in fashion for year 2024 2025? ›

About the NYFW Autumn/Winter 2024/2025 Color Palette

Scarlet Smile, a glamourous and decadent red that captures our desire. Aventurine, a mineral-based tone imbued with a hidden richness. Fern, a leafy green rooted in the natural world.

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